COMMERCIAL

SharkNinja entered into a new industry outside of the home and kitchen space — beauty. Marketing for a new audience, within a new industry, with a new product presented a unique challenge.

The Shark FlexStyle is a one-for-all product with many versatile attachments that can be personalized for every type of hair, texture and style no matter where you’re at in your hair journey. And in order to tell that product story and present the possibilities for every hair kind through several videos, it became clear that a VFX and CGI approach was the only way to showcase this hype-worthy technology.

In the span of three weeks, our Build Your Own videos split the line between informative and inspirational, delivering an exciting yet accessible intro for the Shark haircare brand by showing off the reach of it’s new FlexStyle.