BUDWEISER
best buds
SKILLS
Creative Direction
Art Direction
Commercial Production
Set Design
Editing
2D Animation
Color Grading
Sound Mixing
CLIENT
Budweiser
PRODUCTION
MALKA
SUPERVISING PRODUCER
Nicco DeRosa
DIRECTOR
Mitch Hooper
DIRECTOR OF PHOTOGRAPHY
Julius Damenz
PRODUCERS
Andrea Buccilla
Jennifer Tenaglia (Budweiser)
PRODUCTION COORDINATOR
Dana Schneider
POST PRODUCER
Steve Ginsberg
EDITOR
Wes Deimling
ANIMATORS
Emily Thompson
Allison Daly
CREATIVE LEADS
Deniz Yegen (Budweiser)
Maggie Durnien (Budweiser)
Stephen Reisig (Budweiser)
COMMERCIAL
Yadier Molina and Adam Wainwright lead both their team and the league in many stats, but the one stat that matters most is their 200+ active starts together (2022). Their friendship is truly the heart of the team and fan base.
Budweiser approached MALKA to produce this celebratory anthem of this unrivaled duo, as well as surprise Yadi and Waino with a new beer can featuring their faces.
Collaborating with the client team’s creative ideas while finding the best way to bring it all to life resulted in this energetic commercial promo with some fun behind-the-scenes content to go with it. List of deliverables included TVC :45 and :30, social forward :15 and :06, and a separate can reveal :15, each in 16:9, 9:16, and 4:5 + product stills.
Additional content:
<< See how it all came together!
First 3 days of launch:
61MM PR impressions
Beat social conversation KPI by 54%
100% Positive sentiment on social
MORE WORK