BUDWEISER

best buds

SKILLS

Creative Direction

Art Direction

Commercial Production

Set Design

Editing

2D Animation

Color Grading

Sound Mixing

CLIENT
Budweiser

PRODUCTION
MALKA

SUPERVISING PRODUCER
Nicco DeRosa

DIRECTOR
Mitch Hooper

DIRECTOR OF PHOTOGRAPHY
Julius Damenz

PRODUCERS
Andrea Buccilla
Jennifer Tenaglia (Budweiser)

PRODUCTION COORDINATOR
Dana Schneider

POST PRODUCER
Steve Ginsberg

EDITOR
Wes Deimling

ANIMATORS
Emily Thompson
Allison Daly

CREATIVE LEADS
Deniz Yegen (Budweiser)
Maggie Durnien (Budweiser)
Stephen Reisig (Budweiser)

COMMERCIAL

Yadier Molina and Adam Wainwright lead both their team and the league in many stats, but the one stat that matters most is their 200+ active starts together (2022). Their friendship is truly the heart of the team and fan base.

Budweiser approached MALKA to produce this celebratory anthem of this unrivaled duo, as well as surprise Yadi and Waino with a new beer can featuring their faces.

Collaborating with the client team’s creative ideas while finding the best way to bring it all to life resulted in this energetic commercial promo with some fun behind-the-scenes content to go with it. List of deliverables included TVC :45 and :30, social forward :15 and :06, and a separate can reveal :15, each in 16:9, 9:16, and 4:5 + product stills.

Additional content:

<< See how it all came together!

First 3 days of launch:

61MM PR impressions

Beat social conversation KPI by 54%

100% Positive sentiment on social

MORE WORK