BRAND EXPERIENCE

In 2020, Delta Air Lines became the first major airline to headline the opening keynote address at CES. This was a huge opportunity to share the company’s future-forward advancements redefining the travel industry.

Through a fully immersive experience that began the moment that CES attendees stepped foot into the Las Vegas airport, Delta would unveil its vision for the future of travel — one that’s calm, connected, and personal.

The above film was split into 4 acts weaved throughout the CEO’s keynote, visually elevating the overall narrative. This was just one piece of the larger objective to produce a strong mix of content and experiential, and the result was a multi-sensory experience from keynote to booth exhibit that extended weeks beyond the event. The Delta Booth Experience on the showroom floor was the top trending booth on Day 2 and Day 3 of CES.