SOCIAL AT A GLANCE

The challenge: Rebrand and rebuild Peloton’s organic social presence through strategic and creative direction, with limited time, resources and zero budget.

The solution: Audit the current landscape of the brand across all social platforms to inform where to go next. Curate a playbook and guidelines for how to activate in a strategic and creative way that will elevate the brand. Develop a series of own-able, repeatable programming that is creatively smart, culturally relevant, and sustainably efficient.

The outcome: Increased quantity - delivering an average of 90 content pieces per quarter due to smart content execution. Better creative - earning stronger overall engagement and positive sentiment, outperforming the benchmark goals by an aggregated 18% on average, and driving improved performance and community.